Paul Thwaites’ new book 'The Common Sense Approach To Brand Creation' discusses just what it takes to convert unengaged potential customers into fans and evangelists.
Aimed at both the brand literate and the uninitiated, the book sets out to prove that brand creation isn’t a black art requiring a team of expensive consultants by demonstrating that common sense and incisive thinking are its most powerful assets.
The book highlights the key elements that make up a strong brand and sets out to walk the reader through the simple steps involved in the brand and identity creation process.
It is particularly aimed at entrepreneurs who are looking to launch or refresh a brand, but it will be relevant and helpful to anyone who wants to gain a better understanding of what a brand is and how it can be brought to life.
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